Your Institution Deserves a Spotlight
Help students, families, and counselors discover your campus through The College Tour’s trusted network.
A dedicated Tour Page on TheCollegeTour.com.
Your college spotlighted in a newsletter sent to 60,000 high school counselors once a year.
A post on Instagram from The College Tour (@thecollegetourtv) spotlighting your institution.
College Spotlight
Your Institution’s Home on The College Tour Platform
Reach prospective students, families, and high school counselors through The College Tour with a year-round college marketing package built to support awareness, student recruitment, and enrollment.
Built to turn interest into action.
One Package. Three Ways to Reach Your Next Students.
College Spotlight gives your institution a dedicated presence on TheCollegeTour.com, direct exposure to 60,000 high school counselors, and social media promotion through The College Tour.
Your package includes:
A dedicated, year-round Tour Page on TheCollegeTour.com
Lead generation sent directly to your admissions team
A dedicated feature in a newsletter sent to 60,000 high school counselors globally
A featured Instagram post from @thecollegetourtv
Calls to action for applications, campus visits, and admissions inquiries
Unlimited updates to your Tour Page
BUILT TO CONVERT
Turn Student Interest into Admissions Leads
Awareness matters, but college enrollment marketing eventually needs to create action.
Every Spotlight Page includes a lead generation form that allows prospective students to request information directly from your institution. Those inquiries are delivered to your team in real time.
The College Tour does not sell the inquiry to other institutions or distribute it among competing colleges.
When a student submits an inquiry through your Spotlight Page, that student has specifically chosen to learn more about your school.
A Direct Path From Discovery to Follow-Up…
Discovery
Interest
Inquiry
Admissions Follow-Up
Your page also gives prospective students immediate options to apply, schedule a campus visit, or contact admissions, helping your institution capture interest at different stages of the college decision process.
Counselor Network
Reach 60,000 High School Counselors
Put Your Institution in Front of the People Helping Students Build Their College Lists
High school counselors play an important role in helping students discover schools, evaluate options, and identify colleges they might not otherwise have considered.
College Spotlight gives your institution direct exposure to 60,000 high school counselors globally through a dedicated annual newsletter feature.
Your feature includes direct links to your Tour Page, allowing counselors to learn more about your institution and share it with students who may be a good fit.
60,000+
High School Counselors
Annual
Dedicated Feature
Direct
Link to Your Tour Page
Social Media Visibility
Reach Students Where They Discover Colleges
As part of your Spotlight, your institution receives a featured Instagram post from The College Tour, giving your campus additional exposure through our trusted network. The collaborative post can also appear on your institution’s feed, extending your reach even further.
Engaged Followers
Why Institutions Choose College Spotlight
A low-lift way to build awareness, support enrollment marketing, and help more students discover your story. Whether your enrollment marketing priority is increasing awareness, attracting more applicants, reaching counselors, generating admissions leads, or giving prospective students another way to experience your institution online, College Spotlight provides a defined set of marketing assets without requiring a large campaign build.
Dedicated Presence
Create a professional home for your institution on The College Tour Platform where students can learn more and take action.
Counselor Reach
Reach 60,000 counselors through an annual Spotlight feature newsletter.
Year-Round Visibility
Unlike traditional advertising campaigns, your Spotlight remains active year-round and can be updated anytime.
Join a Growing Community of College Partners
From community colleges and technical schools to private colleges and large public universities, to summer programs, institutions around the world use The College Tour to help students discover what makes their campus unique.
Year-Round Visibility
More Than College Advertising
Traditional college advertising often disappears as soon as the campaign budget stops.
College Spotlight combines short-term promotion with a persistent digital presence.
The newsletter introduces your school to counselors. Social media creates another point of discovery. Your Tour Page remains available throughout the year so students who discover your institution can continue researching it and connect directly with admissions.
That makes Spotlight useful as both a standalone higher education marketing opportunity and a complement to your institution’s existing enrollment strategy, paid advertising, social media, campus visit campaigns, and admissions outreach.
Reach Students During the Discovery Process
Students come to The College Tour to explore colleges, compare options, and discover institutions that align with their interests and goals.
Monthly Platform Users
Average Session Time
Age 16–24
Fast and Simple Process
The College Tour team provides a link to easily gather all assets needed to build your Tour Page, newsletter, and social media post.
Assets are provided by your team.
Your Tour Page is created and goes live on TheCollegeTour.com within a week.
Newsletter sent to counselors globally within a month.
Social Media Post spotlighting your college goes up on The College Tour’s Instagram within a month.
College Spotlight Summary
Everything Included for $2,500
A professional presence on The College Tour Platform, counselor newsletter visibility, social media promotion, and lead generation — all in one annual package.
ADA accessibility documentation available upon request.
College Spotlight Summary
$2,500
Your institution’s Spotlight can be live within one week once assets are received.
Talk To A Producer
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